Gather Valuable Information from Top-Level Executives: Conducting Online Member Surveys with CHIME


12.11.2018
Arika Lycan, Specialist, CHIME Foundation

 

Gathering qualitative data from CHIME CIOs can be of great value to your organization. Implementing a CHIME member survey is an easy way to obtain actionable information that can be used in your plans to engage providers. Here are some steps to make planning and executing an Online Member Survey in 2019 an easy venture with a big impact.  

Survey Submission Basics  

  • Proposal form is available on the CHIME website here.  
  • Online Member Surveys are implemented for a one-month duration.  
  • Surveys are scheduled several weeks ahead of desired implementation month.  

Upon completion, the collected raw data will be distributed to you in an Excel and PDF format. There are many ways to approach a topic that lends itself to surveying. To gain the most insight from your survey, follow an efficient, focused process to produce concrete data from which substantial inferences can be made. When definitive data is gathered from a survey, it will be easier to organize and analyze the results. The underlying purpose of a survey is to measure whether you are able to identify a proposition and to design and implement a plan to gather the data necessary to prove the proposition. 

Let’s review some tips, tricks, and advice from fellow CHIME Foundation members. 

Best Practices for Engaging Surveys 

  • Short and sweet: Surveys in the 5-10 question range elicit more responses.  
  • Keep questions simple: Many CIOs complete surveys on mobile devices, so minimize their need for scrolling, hitting “next page,” or reading long-form questions. 
  • Anonymous feedback is most honest: CIOs feel most comfortable sharing anonymously. If you want to collect respondent information, we suggest an optional question at the survey’s conclusion.  

For firms with goals like increased exposure and knowledge-sharing, holding an Online Member Survey can be a key part of your CHIME strategy for success. Here are some ideas to leverage your Online Member Survey results to compound your other Foundation benefits. 

Make Your Survey Work for You 

  • Create an Executive Summary: drafting an executive summary is a great way to present your findings with the industry at large. When referring to CHIME’s involvement, we ask that you frame it in the following way, “A survey of CHIME CIOs” or “A survey of CHIME members” vs. “A CHIME Survey.”  
  • Expound upon survey questions in a Focus Group: Use the input you got to refine and further guide your lines of inquiry for your next In-person or Online Focus Group. 
  • Share your survey data with CHIME members in a College LIVE webinar: Survey respondents like to hear results from their participation. Create graphs, charts and digestible data that you can share to inform members in your next College LIVE presentation. 

We hope these logistics, tips and best practices help make implementation of an Online Member Survey part of your plans for engagement in the 2019 membership year.   

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