Benefits Utilization Strategy for 2020
1.21.2020
By Corporate Partner Services Team, CHIME Foundation
January is a time of renewal and resetting for many of us, both personally and professionally. Consider approaching your CHIME Foundation partnership in the same way in early 2020; an opportunity to re-energize.
Your CHIME Foundation benefits offer multiple points of in-person connection with CHIME members as well as numerous online opportunities for interaction, raising brand awareness in the industry and sharing thought leadership.
Planning ahead in January and February can set you up for optimal success in 2020. Identify your target audience in 2020 and consider finding a small group of CHIME members whom you’d like to build relationships with in the year ahead.
Let’s walk through an example of how you might lay out your year ahead and best put your CHIME Foundation benefits to use.
January-March
As HIMSS will be here before we know it, utilizing one of your online benefits ahead of HIMSS or directly after is a GREAT way to capitalize on the momentum around the event. If you plan early:
- Hold an online focus group in February—it’s an ideal way to garner input and insight from CHIME members, and to leverage your online presence to make new connections in person. Those 8-12 online focus group attendees become a group of folks to connect with on-site at HIMSS.
- Host a College LIVE in mid to late March allows you to benefit from the attention you gained at HIMSS and to highlight your company’s knowledge with CHIME members.
- For Standard– and Premier–tier members, you’ve got a great opportunity to connect with CHIME members in Foundation In-Person Focus Group(s) at HIMSS.
- Associate partners may hold an In-Person Focus Group as well, through sponsorship.
- Connect and hear from 8-12 CHIME members
March–June
Now that you and your team have had a chance to wind down from HIMSS, the spring season is an opportune time to think about your next big point of contact with CHIME members. This could include:
- Hold an Online Member Survey to collect data from CHIME members
- Online Member Surveys are held over a 1-2 month time span
- Share a short survey with members, gauging their needs, current realities, etc.
- This benefit is included for Standard/Premier members, Associates can run an a-la-carte survey
- Conduct an Online Focus Group or College LIVE webinar
- Submit your Track Session Proposal in March/April to considered for the Fall CIO Forum agenda
- Must include a CHIME member as a co-presenter
June–September
June through September is an ideal time to take the data you’ve collected from CHIME members (from Online Surveys, Online and In-Person Focus Groups, etc.) and make it work for you! We strongly suggest using your data to create:
- A short white paper, executive summary, even a one-pager on the insights you gained from CHIME members.
- This is a great way to get some extra mileage from your CHIME Foundation benefits. Share the finished piece with us and we can post it in CHIME’s KnowledgeHub for members to access.
September–November
Another invaluable opportunity to get in front of CHIME members and connect, this time ahead of the CHIME20 Fall CIO Forum.
- Hold an Online Focus Group and leverage your online presence to make new connections in person at the Fall CIO Forum.
- Hosting a College LIVE before the Fall CIO Forum allows you to highlight your company’s strongest areas of thought leadership with CHIME members in advance of the event.
- Another opportunity for Foundation In-Person Focus Group(s) at Fall CIO Forum.
- Connect and hear from 8-12 CHIME members
- For Standard/Premier–tier members (or Associates through sponsorship)
December
Take some time to reflect on your benefits usage and engagement with CHIME members in 2020.
- What worked well?
- What would you like to do better?
- What support can the CHIME Foundation team provide to make 2021 even more successful?
Inspired by the example above? Make sure to connect with your Account Director for next steps in developing your Benefits Engagement Strategy for 2020.