Healthcare generates 30% of the world’s data, yet healthcare leaders report that only 57% is used for decision-making due to concerns over accuracy, highlighting a critical need for better data management. As healthcare data grows, health system leaders must take crucial steps to improve its quality, completeness, and accessibility to fuel 360-degree patient views and drive better patient outcomes, strategic decisions, and seamless information 
sharing.
 
In this focus group discussion, we will explore how data fidelity, enabled by Master Data Management (MDM), is essential for establishing accurate patient, member and consumer identities that is foundational for Customer 360 in healthcare – from patient outreach and acquisition, Social Determinants of Health (SDoH)-enabled population risk stratification, care gap identification, and care transitions, to enhancing patient experience and satisfaction throughout the care continuum.
 
Learning Objectives:

* Why healthcare organizations should consider Master Data 
Management (MDM) for Customer 360 initiatives?
* Why accurate patient, member and consumer identity is a cornerstone 
of Customer 360
* What are some of the primary use cases informing Customer 360 
strategies at leading healthcare organizations?
* Where are leading healthcare providers and payers on their Customer 
360 journey today? What are their priorities going forward?

Speakers:

Nicholas Orser, General Manager, Providers and HIEs, Verato